PERSONAL BRANDING SESSION
Love this woman! I’ve known her through the photography world and also from photographing her with her wife and their adorable twins.
Leise Jones reached out a few months ago about getting updated images for her website, which was getting a rebrand. That meant time for new head shots – portraits that were visually aligned with the direction her business is going in 2017.
A portrait of you that represents that your business and brand is more than what your face looks like. Though your face is important! A personal branding portrait should represent your business and appeal to your ideal client.
I adore doing these kind of shoots. And it starts be having a conversation. For personal branding portrait sessions, clients thoughtfully answer questions that help me know what kind of look they are going for. From your answers we can discuss the specifics of your brand identity and how we can accurately express your brand identity in a portrait.
Leise, who primarily photographs weddings is trying to attract couples who are a little outside of the “traditional” wedding market. Couples who are down to earth, creative, interested in authenticity over perfection. Her clients love her sense of humor and that she is honest and approachable. Sounds wonderful, right?
I feel so happy and proud when I make a client happy with their photos. If they love the stories that their photos tell, I am absolutely on Cloud 9. I am a big extrovert and so I get a lot of energy from portraits and events.
Her emphasis is not just on the photographs, but on the entire experience of being photographed and of enjoying the wedding day. She makes sure that she completely understand their vision and their goal for the day so that she can make the photos they’re most excited about.
We decided that she should show off her extrovert persona in the images – which meant big smiles and lots of laughter. A new haircut and bold glasses brought her spirit and energy to the forefront. We wanted her to look as vibrant and joyful and welcoming as possible.
Interested in learning more about a personal branding session? Ready to update your website with a striking and compelling portrait that calls to the right client? Let’s talk!
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